About Us

The 25 by 2025 campaign’s goal is to get 25% of domestic violence shelters in the U.S. pet-friendly by 2025. It’s a project by RedRover, in partnership with PetSmart Charities and Greater Good Charities, with support from Purina.

The campaign is working to increase the number of shelters that can take in both survivors and their pets who are escaping abusers. They’re doing this by advocating for pet-friendly policies, giving out grants, and providing technical support.

These organizations are dedicated to improving the lives of both pets and their owners.

RedRover is a national animal welfare 501(c)(3) non-profit that serves the United States and parts of Canada. Since 1987, RedRover has focused on bringing animals out of crisis and strengthening the human-animal bond through emergency sheltering, disaster relief services, financial assistance, and education.

Since 2012, RedRover has given 138 Safe Housing grants to domestic violence shelters, enabling them to become pet friendly. To learn how RedRover is creating a more compassionate world, visit RedRover.org or follow us on FacebookInstagram, or Twitter. 

PetSmart Charities has a mission to make the world a better place for pets by investing in community partners that advocate and care for the well-being of pets and all who love them. PetSmart Charities is the leading funder of animal welfare in communities across North America. Since 1994, they have granted over $500 million to change-making organizations that help transform the lives of pets and those who love them. Learn more at PetsmartCharities.org.

Greater Good Charities is a 501(c)(3) global nonprofit organization that works to help people, pets, and the planet by mobilizing in response to need and amplifying the good. Greater Good Charities, with a 100/100 rating on Charity Navigator, has invested more than $575 million in impact, including cash grants, in-kind supplies, and programmatic support, to charitable partners in 121 countries since 2007.

Rescue Rebuild, a shelter renovation program of Greater Good Charities since 2014, has recruited over 6,000 volunteers from all over the country to renovate189 animal shelters, domestic violence shelters, homeless and veteran housing. Rescue Rebuild renovates domestic violence shelters to make them pet-friendly so people in crisis can find safety with their pets. In 2021, Rescue Rebuild launched a site, Don’t Forget the Pets, to help human and animal welfare organizations support pets of domestic violence survivors and unhoused populations. To date, Rescue Rebuild has helped more than 4,200 people and 834,000 pets in need.

At Purina, we envision a world where no one is trapped in abuse because they can’t take their whole family with them, including their pets. Pets can be critical to the healing and well-being of abuse survivors, so together with our partner, RedRover, we’re helping to create more pet-friendly domestic violence shelters by providing Purple Leash Project grants and resources to shelters across the country.