The 25 by 2025 campaign’s goal is to get 25% of domestic violence shelters in the U.S. pet-friendly by 2025. It’s a project by RedRover, in partnership with PetSmart Charities and Greater Good Charities, with support from Purina.
The campaign is working to increase the number of shelters that can take in both survivors and their pets who are escaping abusers. They’re doing this by advocating for pet-friendly policies, giving out grants, and providing technical support.
These organizations are dedicated to improving the lives of both pets and their owners.
PetSmart Charities has a mission to make the world a better place for pets by investing in community partners that advocate and care for the well-being of pets and all who love them. PetSmart Charities is the leading funder of animal welfare in communities across North America. Since 1994, they have granted over $500 million to change-making organizations that help transform the lives of pets and those who love them. Learn more at PetsmartCharities.org.
Greater Good Charities is a 501(c)(3) global nonprofit organization that works to help people, pets, and the planet by mobilizing in response to need and amplifying the good. Greater Good Charities, with a 100/100 rating on Charity Navigator, has invested more than $575 million in impact, including cash grants, in-kind supplies, and programmatic support, to charitable partners in 121 countries since 2007.
At Purina, we envision a world where no one is trapped in abuse because they can’t take their whole family with them, including their pets. Pets can be critical to the healing and well-being of abuse survivors, so together with our partner, RedRover, we’re helping to create more pet-friendly domestic violence shelters by providing Purple Leash Project grants and resources to shelters across the country.